If You’re Not Winning Referrals, You’re Losing the Game
This is the “The Pain In The Mouth Cookbook.” It’s 20 Tasty Recipes You Can Make Without Chewing, and it’s a game-changer.
What’s Inside the Cookbook (and what to expect)
Take a look inside the cookbook. And explore what it can do for your practice.
Top-line revenue growth
The Pain in the Mouth Cookbook is a marketing investment that scales without diminishing returns. There more you spend, the more you make.
Decreased cost per case
Cost per new case is low for three reasons.
- More leads than traditional mediums.
- Each cookbook can drive multiple new patients.
- Prospects already trust you. (So the new start is yours to lose.)
More, better reviews
Happy patients become raving fans. The former remains a potential bad review while the latter can’t wait to sing your praises (even if there’s a hiccup in their treatment).
Easy social media
Patients generally need a bribe to tag @yourpractice in their social media. With a PB&J shake in-hand, they’re excited to tag you and show off what they made. (Bonus: You get easy content with real social proof for whoever runs your social media.)
Higher win rate (vs. the competition)
Some new patient prospects pick an ortho on price alone. But most people go with who they like.
The Pain in the Mouth Cookbook, whether seen at a friend’s house or received in a new treatment consult, builds a personal relationship that’s tough to deny.
Google PPC vs. PITM Cookbook Case Study
|$5 per click|
|$5 per book|
Google PPC is a safe way to acquire new patient leads. But here’s the problem: Aside from being at the mercy of Google’s algorithms, those leads are expensive. And once they come in for a consultation, you still need to work hard to sell the treatment. With the “Pain in the Mouth Cookbook,” you get loads of inexpensive, easy-to-convert prospects.
How much is it (and what do you get)?
Everything you need for two hundred bucks a month.
Here’s the detail:
Books are $4.49 each. They’re available for purchase by Members only.
Membership is $19 per month per office after a $500 one-time setup fee which includes:
- Customized cookbooks for your practice
- Unlimited revisions and lifetime updates
- Badge to show on your website; decal for your office
- Linked listing for your practice on the PITM practice directory
- A high-performance blender coupon ($60 off!) for each patient
You’re billed monthly but get an entire year’s cookbooks (however many you need) in one shipment. There’s a 13% discount when you pay for the year.
Here are a few common order sizes.
How it works: Your face, your branding, your voice
Here’s our quick and easy process
- Quick chat
Once you’ve submitted the sign-up form, we’ll reach out to answer questions and if you’re ready, schedule a photographer.
- Make it yours with customizations
Pages 2 and 3 are yours to customize. Keep it simple and use our words (updating your photo, logo, and accent color only). Or, rewrite the entire double-page spread. Up to you!
- Review proofs and make updates
We’ll send you proofs and make updates together before sending it to print.
- Your branded cookbook in production
In just a few days after your cookbook goes into production, they’ll be ready to ship to your office.
My patients are loving the cookbook. I had one patient crying about how happy it made her.
It pays for itself with just one referral, so, that’s pretty decent upside.